About PPW Sp. z o.o. in Łódź
A registered Polish company in Łódź working in advertising and IT technology — and the address clients write to for both.
What we are
What kind of company this is
We're a services company — not a product company, and not a media house reselling inventory at a markup. Clients come to us with a commercial goal, and we assemble the media and technical work needed to pursue it.
That means scope varies a lot between engagements. One project might be a programmatic and retail media plan with nothing else attached. Another starts as a CRM integration with HubSpot and a rebuilt conversion tracking layer, with media arriving later once the measurement is trustworthy. The two disciplines keep colliding: a media plan depends on data, data depends on infrastructure, and infrastructure depends on someone deciding what to track in the first place.
Because we sit on both sides of that line, we can tell a client which half of the problem they actually have before anyone signs a scope. Sometimes the honest answer is that the media is fine and the tracking is broken.
How we're organized
Small core team, specialist depth around it. Media buying, analytics and engineering sit close enough to argue with each other — which is the point.
We keep the number of concurrent engagements limited. It's a deliberate constraint: campaign quality drops when one person is spread across too many accounts, and no amount of automation hides that.
Media buying
Programmatic, display, search, video, retail media and pDOOH planned against a commercial goal rather than a channel list.
Planning & buying
Analytics
Conversion tracking, event design and reporting that answers which spend is working — before the next budget conversation.
Measurement
Engineering
CRM, automation and application work that keeps the stack connected, documented and handed over cleanly at the end.
Build & run
Clients we're a good fit for
Mid-size Polish companies with a real product and a marketing budget under scrutiny; international brands needing a local read on Polish media; e-commerce and retail teams looking at commerce media; software and consulting firms running B2B demand generation, often on LinkedIn.
Fit check
If your budget is small and your questions are simple, we'll point you at resources instead of a contract. That isn't a polite exit — it's cheaper for both sides than a badly scoped engagement.
The Łódź base and why it matters
Łódź is central Poland, which is practical for client meetings in Warsaw, Poznań or Wrocław without a flight. It is also a city with a real technical and creative base, including a strong film and design tradition that shows up in how local teams think about video and content.
Working from here keeps our cost structure sane, and that shows up in what we can put into a project rather than into overhead. Our registered office is at ul. Stanisława Przybyszewskiego 91-99, lok. 15, 93-126 Łódź, Poland.
Company details
PPW Sp. z o.o.
- SeatŁódź, Poland
- Officeul. Stanisława Przybyszewskiego 91-99, lok. 15, 93-126 Łódź
- HoursMonday to Friday, 9:00 AM – 6:00 PM
- Phone+19312557831
- Email[email protected]
We answer in Polish and English. For anything formal, including invoices and contracts, use the email address above.
Media buying
Most media problems are measurement problems wearing a disguise
If you can't tell which half of your spend is working, the answer isn't a bigger budget.
So we start with what's measurable and expand outward. Programmatic buying, display, search, video, retail media and pDOOH all get evaluated on whether they can be tracked to something the business cares about — a qualified lead, a basket, a booked call. Channels that can't be measured get treated with suspicion, even when they look good in a report.
That stance occasionally costs us a channel line. We think that's the correct trade: a smaller plan you can defend beats a larger one nobody can explain at the end of the quarter.
What we believe about technology
Technology should reduce the number of things a marketing team has to remember. A good martech stack is boring: CRM, automation, analytics and hosting, all connected, all documented, all owned by someone with a name.
Cloud platforms such as Microsoft Azure and AWS do most of the heavy lifting for storage, analytics and application hosting. The interesting decisions are higher up: what events you track, what a lead means to the sales team, and who owns the data when a campaign ends.
Where the work actually lands
- Event and conversion designDeciding what is worth tracking before any tag is placed, so reports start from a shared definition.
- CRM and automationConnecting HubSpot and comparable tools so a lead arrives with context instead of a blank record.
- Hosting and analyticsAzure and AWS carry the infrastructure; we keep the configuration readable for whoever inherits it.
- Documentation and handoverA stack nobody else can operate is a liability, so handover notes are part of the deliverable.
How we handle AI-assisted marketing
We use AI tools where they save time, and we check the output. We don't describe AI as a strategy. It's a set of tools with specific strengths and one specific failure mode: confident output that nobody verified.
Audience clustering
Grouping first-party audiences by behaviour so media can be planned against segments a business actually recognises.
Creative variation
Producing more message variants for testing, then reviewing every one before it reaches a live placement.
Anomaly detection in spend
Flagging unusual delivery or cost movement early enough for a person to investigate it the same week.
First-pass copy
Drafting angles quickly, then rewriting for tone, claim accuracy and local Polish nuance before use.
Every output above is reviewed by a person before it reaches a client. That review step is written into the scope, not left to good intentions.
What working with PPW looks like
A short, plain description of the standards we hold on every engagement — the part that is the same whether the work is media, martech or both.
A scope you can read
Deliverables, exclusions and who owns what are written down before work starts. If a channel or platform isn't in scope, it says so on the page rather than appearing later as a line item.
One named contact
You deal with a person who knows the account, not a rotating queue. With a limited number of concurrent engagements, the same names stay on your work through the project.
Reporting tied to decisions
Reports explain what changed and what we recommend next. If a number moved for reasons we can't explain, we say that instead of presenting it as a result.
First conversation
We ask what the commercial goal is and what you can already measure. No pitch deck required.
Step one
Measurement check
We look at tracking, CRM and analytics before proposing media, because the plan depends on it.
Step two
Scoped proposal
Media and technical work costed separately, so you can see what each part buys you.
Step three
Build and launch
Tracking goes live before campaigns scale, so results are attributable from the first week.
Step four
Review and adjust
A recurring review where spend moves toward what the data supports and away from what it doesn't.
Step five
Where to go next
If you would rather read before you talk, these three pages cover how we run projects, what we buy, and which platforms we build on.
- How We Work The relay from brief to launch: scoping, measurement checks, build and the recurring review.
- Advertising & Media Services Programmatic, retail media, video, search and pDOOH evaluated on what can be tracked.
- Technology Platforms We Work With Azure, AWS, HubSpot and the ad platforms we build and buy on for Polish and international clients.
- Contact Office address, phone, email and working hours for the Łódź team.
